“I hope we're spending our marketing budget wisely.”
“I hope we're targeting the right people.”
Don't hope. Know.
If your marketing activity doesn’t include collecting, measuring and analysing data, you’re using hope as a strategy.
moco insight’s technology puts you in control of your data, helping you stay one step ahead of your competition.
Our technology will empower you with the knowledge of who your target market really is and how, when and where to reach them. Armed with this information you will stop hoping and start knowing.
Begin by creating a comprehensive, up-to-date database so you know you're collecting the right information.
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Get step-by-step insight into the journey of your audience, from content engagement through to the channels they use for their ongoing interaction. Know what they cost you and how much they earn you.
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Automatically adapt your message and choice of channels to your audience's evolving behaviour. Create predictive customer engagement based on historical patterns.
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Treat us like your in-house data team. We give your agency the tools to offer your clients a fully integrated data capture, Return On Investment reporting and marketing automation.
Deliver your concept and creatives across every platform and all your client’s digital touchpoints including social media with our responsive technology.
Use every campaign as an opportunity to further enrich your client’s database. They will gain a better understanding of their customers’ journeys. They’ll also gain a greater appreciation of the positive effect your agency has on their bottom line.
Whether you are after an out-of-the-box Facebook app or something more bespoke, you provide our Social Engine with the content and it will do the rest. It also reports on which ads, emails, website links etc directed Facebook fans to your client’s apps.
There is no need for you or your clients to change systems. Our technology integrates with all the leading email and website platforms and lets you consolidate all of your client’s customer engagements in the one system.
Say goodbye to focus groups forever. Use your client’s real-world data to unearth the insights you need to develop your strategy, ideas and executions.
We provide consultation from initial concept pitches through to final execution and ongoing rollout for whatever scale of project you are working on. We are your cost effective in-house data management team.
Extract real value from your oceans of existing data with moco insight’s Consumer Engine (CE). You can also collect and amalgamate new data which provides detailed reporting on customer journey, content engagement and marketing Return On Investment.
Brings all your previously siloed databases into a single customer view that encompasses all your customer touch points.
Each engagement is an opportunity to further enrich your database to better understand the customer journey and the impact of your marketing budgets.
You develop the concept and the creative. CE’s responsive technology will deliver it across every platform and all your digital touch points, including social media.
Build personalised marketing campaigns for your target segments with triggers based on engagements and behaviours.
Gives you the loyalty management system built to suit your specific requirements. Manage your member campaigns, record and track purchases and customer behavior. You will gain a greater understanding of what’s working and what isn’t.
Manage your total Donor Relationship online with moco insight’s Donor Engine: the technology purpose-built for managing Not For Profit fundraising activities. The Donor Engine also provides total insight on your Return On Investment for all your communication channels and every one of your donors.
Automatically and securely manage all your online donations within your website and/or Facebook profile. Fully mobile enabled so you never miss out on a donation.
Understand the journey of your donors from awareness, to single donations through to regular giving. Obtain actionable insights on donor retention through personalised communications.
Get up-to-the-minute technology without any capital investment. Integrates with leading NFPs CRMs so you can increase the value of current IT infrastructure.
Enable your donors to use their own networks to fundraise for you with our Peer Raiser technology. Embedded in your website, increasing your brand’s engagement with donors and fundraiser.
Use the only technology that seamlessly integrates social media into your organisation’s fundraising systems.
Whether you use our off-the-shelf Member Engine or one we design specifically for you, you will get a perfectly integrated and modern member management system for your organisation.
Automated subscription means you no longer need to waste days doing your membership run. Once a payment is received it posts back to your accounting system’s general ledger. Members can pay online, by direct debit/credit card, cheque or BPAY.
Seamlessly include all your member-managed web forms inside your membership website.
Consolidate all of your members’ activities in the one system. Integrates with all the leading email and event management platforms.
Find out which members you’re about to lose and whether they’re worth keeping. Know what content they respond to and which channels to reach them.
Capture the information provided by your non-members. Find out how, why and when they engage with you and so much more so you can understand their value and how to convert them into members.
Ensure all your databases are clean, up to date and properly filled out. You will know that every member’s phone number, street and email addresses is valid.
Seamlessly deliver your marketing message across every one of your chosen digital channels with moco insight’s all-encompassing Digital Marketing Engine (DME). The engine also gathers detailed audience information and provides you with clear Return On Investment insight.
You develop the concept and the creative. Our responsive technology will deliver it across every platform and all your digital touch points, including social media.
Every campaign is an opportunity to further enrich your database to better understand the customer journey and the effectiveness of each marketing link to your bottom line.
Publish your creative across all your chosen social media channels with the DME and extract in-depth, segmented data on every member of your audience who interacts with your content.
Obtain detailed information about the success of your messaging from ‘marketing value’ to ‘revenue generation’. Facebook can tell you how many people engaged with your message, our technology tells you who they are, where else they published it and whom they shared it with.
For Social Media
moco insight's Social Engine is technology specifically designed for the Social Media space. It publishes your content and extracts highly detailed data from your Social Media communities.
White labeled Facebook apps
Get off-the-shelf Facebook apps that run competitions, petitions, surveys, vouchers, donation and much more. They carry your branding and are ready-made to work across multiple platforms.
Bespoke apps
Need something a little different? Use our experienced Facebook developer team to create the perfect app just for you. Be guided through the development process by our digital strategist and find out how you can extract so much more from Facebook’s marketing power.
In-depth fan view
Go beyond Facebook Insights to extract the in-depth view of the fans engaging with your Facebook page. Discover who your brand champions are and what they’re worth to your bottom line.
Reveal your true ROI
Only moco insight gives you Return on Investment data for every cent you spend on marketing and the financial worth of every particular member of your Social Media community.