Located on Level 1 of Highpoint Shopping Centre, ShakeAway was a new store and the first of its kind to open in Australia. The objective was to increase brand awareness and acquisition, particularly to shoppers on levels 2 and 3. Managing Director Rob Carruthers was sure that peole would fall in love with the gourmet milkshakes if he could just get them to take that initial taste.
Mo allowed ShakeAway to send different offers from different areas of the centre. Shoppers already close by on level 1 were offered 50 cents off a regular shake, while shoppers on upper levels were offered $1 off as an extra incentive to make their way down to the lower level. Mo was also able to target people who had never redeemed an offer to try and entice them to take the plunge. High redemption rates at off peak times suggest mo encouraged foot traffic on levels 2 & 3 down to level 1. All three offers sent out collected solid redemption rates (>3%) amongst young and old, male and female.
“The Moco system sends customers directly to my business. They come for a special offer and walk away happy. And they also return. It’s a very cost effective way of creating awareness in a big centre and winning new customers. I would recommend it to other businesses.”
- Rob Carruthers, Managing Director, ShakeAway
Check out the ShakeAway website: www.shakeaway.com/australia