real rewards in real time
MoCo puts the shopper in control of mobile marketing
The mobile marketing industry has increasingly experienced pushback from dissatisfied consumers and marketers in response to SMS "spam".
Two years ago, MoCo co-founders Rob Davies and Robyn Cowie identified way to overcome this problem by building a permission-based / opt-in mobile marketing system that, for the first time, would put the consumer in control.
A permission-based approach solves the following mobile marketing problems:
Consumers being flooded with unsolicited and untargeted messages;
Low advertising efficiency; and
Potential negative brand association for the advertiser from unwanted messages
mo was developed and a successful shopper trial was run at Westfield Fountain Gate.
Imagine giving a shopper real rewards in real time
Rob Davies - CEO
Rob has over 15 years' experience in the IT industry as a consultant, technical director and business owner.
His expertise includes computer telephony, internet, mobile and technology commercialisation.
Robyn Cowie - Business Development
Robyn has over 10 years' experience in the IT industry as a business development and technology advisor.
Her focus has been on channel development, strategic marketing and product direction.
Me-Mo - Customer Service
Me-Mo has over three months' experience working with shoppers.
His expertise is helping shoppers to register for mo. He loves sending text messages to shoppers when they touch their phone to his tummy.